PostHog

PostHog is an open-source product analytics platform that helps developers and product teams understand user behavior by tracking events, funnels, and user sessions. It provides self-hosted and cloud-based solutions for collecting, analyzing, and visualizing product usage data without requiring third-party cookies or external dependencies. The platform includes features like A/B testing, session recording, and feature flags to support data-driven decision-making.

Also known as: Posthog, Post Hog, posthog, PH, PostHog Analytics

🧊Why learn PostHog?

Developers should learn PostHog when building web or mobile applications that require detailed user analytics to improve product features, optimize user experience, or measure engagement metrics. It is particularly useful for startups and teams prioritizing data privacy, as it offers self-hosting options and avoids reliance on external analytics services. Use cases include tracking feature adoption, analyzing conversion funnels, and running experiments to test product changes.

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Learning Resources

PostHog Documentation

PostHog Tutorial: Getting Started

PostHog on GitHub

YouTube: PostHog Introduction

PostHog Blog and Guides

Related Tools

Product Analytics Event Tracking Data Visualization A B Testing Session Recording

Alternatives to PostHog

Mixpanel Amplitude Google Analytics

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