Best Analytics & CDP (2025)

Ranked picks for analytics & cdp. No "it depends."

🧊Nice Pick

Fathom

Privacy analytics. Simpler than Plausible, less flexible.

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Full Rankings

#1

Fathom

Nice Pick
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Privacy analytics. Simpler than Plausible, less flexible.

Pros

  • +Very simple
  • +Privacy-first
  • +Good support

Cons

  • -Less features
  • -Pricier
  • -No self-host
#2
Details →

Google Analytics for people who hate tracking, complexity, and privacy violations.

Pros

  • +Privacy-first
  • +No cookies
  • +Simple UI
  • +EU-hosted option
  • +Privacy-first design with no cookies or personal data collection
  • +Lightweight and fast, adding minimal load to your site
  • +Simple, intuitive dashboard that shows exactly what you need
  • +Open-source and transparent, so you can self-host or audit the code

Cons

  • -Less detailed
  • -No funnels
  • -Pricier for high traffic
  • -Limited advanced features compared to giants like Google Analytics
  • -Smaller ecosystem and fewer integrations with other tools
Compare:vs Fathom

Head-to-head comparisons

Fathom vs Plausible

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