Best Analytics & CDP (2025)
Ranked picks for analytics & cdp. No "it depends."
🧊Nice Pick
Fathom
Privacy analytics. Simpler than Plausible, less flexible.
Full Rankings
#1
Details →Fathom
Nice PickPrivacy analytics. Simpler than Plausible, less flexible.
Pros
- +Very simple
- +Privacy-first
- +Good support
Cons
- -Less features
- -Pricier
- -No self-host
The free data black hole that marketers love and developers dread.
Pros
- +Free tier covers most small to medium sites
- +Integrates seamlessly with Google Ads and other Google services
- +Real-time reporting for quick insights
- +Massive community and extensive documentation
Cons
- -Privacy concerns and GDPR compliance headaches
- -Steep learning curve for advanced features
- -Data sampling can skew results on large datasets
Compare:vs Fathom
Google Analytics for people who hate tracking, complexity, and privacy violations.
Pros
- +Privacy-first
- +No cookies
- +Simple UI
- +EU-hosted option
- +Privacy-first design with no cookies or personal data collection
- +Lightweight and fast, adding minimal load to your site
- +Simple, intuitive dashboard that shows exactly what you need
- +Open-source and transparent, so you can self-host or audit the code
Cons
- -Less detailed
- -No funnels
- -Pricier for high traffic
- -Limited advanced features compared to giants like Google Analytics
- -Smaller ecosystem and fewer integrations with other tools
Open-source analytics that doesn't spy on your users, but might make you question your own product decisions.
Pros
- +Feature-rich
- +Self-hostable
- +Session replay
- +Feature flags
- +Self-hosted option keeps data in-house and avoids third-party cookie drama
- +Feature flags and A/B testing built-in, so you can iterate without deploying new code
- +Session recordings let you watch users struggle in real-time, which is both terrifying and enlightening
Cons
- -Complex
- -Resource-heavy
- -Overkill for simple sites
- -Self-hosting can turn into a DevOps nightmare if you're not prepared for the infrastructure
- -The UI can feel cluttered when you're drowning in event data, making simple insights harder to find
Head-to-head comparisons
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