Ad-Based Revenue vs Freemium Model

Developers should learn about ad-based revenue when building consumer-facing digital products (e meets developers should learn about the freemium model when building or marketing software products, as it helps in user acquisition, retention, and monetization strategies. Here's our take.

Ad-Based Revenue

Nice Pick

Developers should learn about ad-based revenue when building consumer-facing digital products (e

Pros

• g
• Related to: mobile-ad-sdks, programmatic-advertising

Cons

• Specific tradeoffs depend on your use case

Freemium Model

Developers should learn about the freemium model when building or marketing software products, as it helps in user acquisition, retention, and monetization strategies

Pros

• It is particularly useful for startups and SaaS companies aiming to scale quickly by offering a free tier to attract users and then converting them through value-added features
• Related to: saas, monetization-strategies

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Ad-Based Revenue is a concept while Freemium Model is a methodology. We picked Ad-Based Revenue based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Ad-Based Revenue wins

Based on overall popularity. Ad-Based Revenue is more widely used, but Freemium Model excels in its own space.