Amplitude vs Mixpanel

The product analytics darling that makes you feel like a data wizard, until you realize you're just tracking clicks meets the go-to for product analytics, if you can stomach the price tag and the occasional data swamp. Here's our take.

Amplitude

The product analytics darling that makes you feel like a data wizard, until you realize you're just tracking clicks.

Pros

• Intuitive funnel and retention analysis that actually helps you spot user drop-offs
• Powerful user segmentation that lets you slice data by behavior without SQL
• Real-time event tracking that updates dashboards faster than you can say 'A/B test'
• Great for non-technical teams with drag-and-drop tools that don't require a data engineer

Cons

• Pricing can skyrocket as your event volume grows, leading to sticker shock
• Custom queries and advanced analytics still need workarounds or external tools

Mixpanel

Nice Pick

The go-to for product analytics, if you can stomach the price tag and the occasional data swamp.

Pros

• Powerful event-based tracking for granular user behavior insights
• Intuitive funnels and retention reports that make sense to non-technical teams
• Real-time data updates so you're not waiting hours for insights
• Strong segmentation capabilities for targeting specific user cohorts

Cons

• Pricing can skyrocket quickly as your event volume grows
• Implementation can get messy without strict governance, leading to data bloat

The Verdict

These tools serve different purposes. Amplitude is a hosting & deployment while Mixpanel is a devtools. We picked Mixpanel based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Mixpanel wins

Based on overall popularity. Mixpanel is more widely used, but Amplitude excels in its own space.