AMPscript vs Handlebars

Developers should learn AMPscript when working with Salesforce Marketing Cloud to build advanced, data-driven marketing automations that require personalization beyond basic merge fields meets developers should learn handlebars when building dynamic web applications that require reusable html templates, such as in single-page applications (spas) or server-side rendering with node. Here's our take.

AMPscript

Nice Pick

Developers should learn AMPscript when working with Salesforce Marketing Cloud to build advanced, data-driven marketing automations that require personalization beyond basic merge fields

Pros

• It is essential for use cases like dynamic content insertion based on subscriber attributes, conditional logic for A/B testing, and integrating real-time data from Salesforce objects or external APIs into marketing communications
• Related to: salesforce-marketing-cloud, email-marketing

Cons

• Specific tradeoffs depend on your use case

Handlebars

Developers should learn Handlebars when building dynamic web applications that require reusable HTML templates, such as in single-page applications (SPAs) or server-side rendering with Node

Pros

• js
• Related to: javascript, ember-js

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. AMPscript is a language while Handlebars is a library. We picked AMPscript based on overall popularity, but your choice depends on what you're building.

The Bottom Line

AMPscript wins

Based on overall popularity. AMPscript is more widely used, but Handlebars excels in its own space.