AMPscript vs Liquid

Developers should learn AMPscript when working with Salesforce Marketing Cloud to build advanced, data-driven marketing automations that require personalization beyond basic merge fields meets developers should learn liquid when working with shopify or other platforms that use it, such as jekyll or other content management systems, to customize themes, build dynamic product pages, or implement logic in templates. Here's our take.

AMPscript

Nice Pick

Developers should learn AMPscript when working with Salesforce Marketing Cloud to build advanced, data-driven marketing automations that require personalization beyond basic merge fields

Pros

• It is essential for use cases like dynamic content insertion based on subscriber attributes, conditional logic for A/B testing, and integrating real-time data from Salesforce objects or external APIs into marketing communications
• Related to: salesforce-marketing-cloud, email-marketing

Cons

• Specific tradeoffs depend on your use case

Liquid

Developers should learn Liquid when working with Shopify or other platforms that use it, such as Jekyll or other content management systems, to customize themes, build dynamic product pages, or implement logic in templates

Pros

• It is essential for e-commerce development where personalized content, conditional displays, and data manipulation are required, offering a balance between flexibility and security by preventing arbitrary code execution
• Related to: shopify, jekyll

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. AMPscript is a language while Liquid is a template language. We picked AMPscript based on overall popularity, but your choice depends on what you're building.

The Bottom Line

AMPscript wins

Based on overall popularity. AMPscript is more widely used, but Liquid excels in its own space.