Brevo vs ConvertKit

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works meets email marketing for creators who'd rather write code than newsletters, but still need to get paid. Here's our take.

Brevo

Nice Pick

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.

Pros

• Free tier with up to 300 emails/day and basic automation
• Intuitive drag-and-drop email builder with responsive templates
• Built-in CRM and SMS marketing integration
• Powerful automation workflows for onboarding and retention

Cons

• Advanced features like A/B testing and segmentation require higher-tier plans
• Reporting can feel basic compared to more analytics-heavy platforms

ConvertKit

Email marketing for creators who'd rather write code than newsletters, but still need to get paid.

Pros

• Creator-focused features like landing pages and email sequences that actually convert
• Simple API and integrations for developers to automate workflows
• Transparent pricing with no hidden fees for subscriber tiers

Cons

• Limited design customization compared to tools like Mailchimp
• Can get pricey for large audiences, though still cheaper than enterprise options

The Verdict

Use Brevo if: You want free tier with up to 300 emails/day and basic automation and can live with advanced features like a/b testing and segmentation require higher-tier plans.

Use ConvertKit if: You prioritize creator-focused features like landing pages and email sequences that actually convert over what Brevo offers.

The Bottom Line

Brevo wins

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.