Brevo vs HubSpot

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works meets the all-in-one crm that wants to do everything, so you don't have to juggle a dozen tools—just one massive subscription. Here's our take.

Brevo

Nice Pick

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.

Pros

• Free tier with up to 300 emails/day and basic automation
• Intuitive drag-and-drop email builder with responsive templates
• Built-in CRM and SMS marketing integration
• Powerful automation workflows for onboarding and retention

Cons

• Advanced features like A/B testing and segmentation require higher-tier plans
• Reporting can feel basic compared to more analytics-heavy platforms

HubSpot

The all-in-one CRM that wants to do everything, so you don't have to juggle a dozen tools—just one massive subscription.

Pros

• Seamless integration of marketing, sales, and service tools in one platform
• User-friendly interface with drag-and-drop builders for non-technical users
• Powerful automation for lead nurturing and email campaigns
• Free tier available for small businesses to get started

Cons

• Can get expensive quickly as you scale and add more features
• Some advanced customization requires technical know-how or premium plans

The Verdict

Use Brevo if: You want free tier with up to 300 emails/day and basic automation and can live with advanced features like a/b testing and segmentation require higher-tier plans.

Use HubSpot if: You prioritize seamless integration of marketing, sales, and service tools in one platform over what Brevo offers.

The Bottom Line

Brevo wins

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.