ConvertKit vs Mailchimp

Email marketing for creators who'd rather write code than newsletters, but still need to get paid meets the friendly face of email marketing that'll nickel-and-dime you as you grow. Here's our take.

ConvertKit

Email marketing for creators who'd rather write code than newsletters, but still need to get paid.

Pros

• Creator-focused features like landing pages and email sequences that actually convert
• Simple API and integrations for developers to automate workflows
• Transparent pricing with no hidden fees for subscriber tiers

Cons

• Limited design customization compared to tools like Mailchimp
• Can get pricey for large audiences, though still cheaper than enterprise options

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use ConvertKit if: You prioritize creator-focused features like landing pages and email sequences that actually convert over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.