Custom Analytics Scripts vs Amplitude

Developers should learn and use custom analytics scripts when they need granular control over data collection, such as tracking unique user journeys, A/B testing results, or performance metrics that off-the-shelf tools don't support meets developers should learn amplitude when building data-driven products that require deep user behavior analysis, such as saas applications, mobile apps, or e-commerce platforms. Here's our take.

Custom Analytics Scripts

Nice Pick

Developers should learn and use custom analytics scripts when they need granular control over data collection, such as tracking unique user journeys, A/B testing results, or performance metrics that off-the-shelf tools don't support

Pros

• They are essential for businesses requiring compliance with specific data privacy regulations, real-time monitoring of critical features, or integration with proprietary systems, allowing for flexible and scalable analytics solutions
• Related to: javascript, google-analytics-api

Cons

• Specific tradeoffs depend on your use case

Amplitude

Developers should learn Amplitude when building data-driven products that require deep user behavior analysis, such as SaaS applications, mobile apps, or e-commerce platforms

Pros

• It is particularly valuable for teams implementing A/B testing, monitoring feature adoption, or identifying user drop-off points to improve retention and conversion rates
• Related to: product-analytics, event-tracking

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Custom Analytics Scripts is a tool while Amplitude is a platform. We picked Custom Analytics Scripts based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Custom Analytics Scripts wins

Based on overall popularity. Custom Analytics Scripts is more widely used, but Amplitude excels in its own space.