Fathom vs Google Analytics

Privacy analytics meets the free data black hole that marketers love and developers dread. Here's our take.

Fathom

Nice Pick

Privacy analytics. Simpler than Plausible, less flexible.

Pros

• Very simple
• Privacy-first
• Good support

Cons

• Less features
• Pricier
• No self-host

Google Analytics

The free data black hole that marketers love and developers dread.

Pros

• Free tier covers most small to medium sites
• Integrates seamlessly with Google Ads and other Google services
• Real-time reporting for quick insights
• Massive community and extensive documentation

Cons

• Privacy concerns and GDPR compliance headaches
• Steep learning curve for advanced features
• Data sampling can skew results on large datasets

The Verdict

These tools serve different purposes. Fathom is a analytics while Google Analytics is a devtools. We picked Fathom based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Fathom wins

Based on overall popularity. Fathom is more widely used, but Google Analytics excels in its own space.