Google Analytics vs Plausible

The free data black hole that marketers love and developers dread meets google analytics for people who hate tracking, complexity, and privacy violations. Here's our take.

Google Analytics

Nice Pick

The free data black hole that marketers love and developers dread.

Pros

• Free tier covers most small to medium sites
• Integrates seamlessly with Google Ads and other Google services
• Real-time reporting for quick insights
• Massive community and extensive documentation

Cons

• Privacy concerns and GDPR compliance headaches
• Steep learning curve for advanced features
• Data sampling can skew results on large datasets

Plausible

Google Analytics for people who hate tracking, complexity, and privacy violations.

Pros

• Privacy-first
• No cookies
• Simple UI
• EU-hosted option
• Privacy-first design with no cookies or personal data collection
• Lightweight and fast, adding minimal load to your site
• Simple, intuitive dashboard that shows exactly what you need
• Open-source and transparent, so you can self-host or audit the code

Cons

• Less detailed
• No funnels
• Pricier for high traffic
• Limited advanced features compared to giants like Google Analytics
• Smaller ecosystem and fewer integrations with other tools

The Verdict

Use Google Analytics if: You want free tier covers most small to medium sites and can live with privacy concerns and gdpr compliance headaches.

Use Plausible if: You prioritize privacy-first over what Google Analytics offers.

The Bottom Line

Google Analytics wins

The free data black hole that marketers love and developers dread.