Heap vs Amplitude

Automatic analytics that captures everything, so you can stop guessing what users actually do meets the product analytics darling that makes you feel like a data wizard, until you realize you're just tracking clicks. Here's our take.

Heap

Automatic analytics that captures everything, so you can stop guessing what users actually do.

Pros

• Auto-captures all user events without manual instrumentation
• Retroactive analysis lets you query past data without pre-defining events
• Intuitive visual interface for non-technical team members
• Session replay and heatmaps integrated with analytics

Cons

• Can become expensive quickly as data volume grows
• Data sampling on free and lower-tier plans limits accuracy
• Requires careful data governance to avoid noise from irrelevant events

Amplitude

Nice Pick

The product analytics darling that makes you feel like a data wizard, until you realize you're just tracking clicks.

Pros

• Intuitive funnel and retention analysis that actually helps you spot user drop-offs
• Powerful user segmentation that lets you slice data by behavior without SQL
• Real-time event tracking that updates dashboards faster than you can say 'A/B test'
• Great for non-technical teams with drag-and-drop tools that don't require a data engineer

Cons

• Pricing can skyrocket as your event volume grows, leading to sticker shock
• Custom queries and advanced analytics still need workarounds or external tools

The Verdict

Use Amplitude if: You want intuitive funnel and retention analysis that actually helps you spot user drop-offs and can live with pricing can skyrocket as your event volume grows, leading to sticker shock.

Use Heap if: You prioritize auto-captures all user events without manual instrumentation over what Amplitude offers.

The Bottom Line

Amplitude wins

The product analytics darling that makes you feel like a data wizard, until you realize you're just tracking clicks.