HTML Email vs Plain Text Email

Developers should learn HTML Email when working on email marketing campaigns, transactional emails (e meets developers should use plain text email for transactional emails (e. Here's our take.

HTML Email

Nice Pick

Developers should learn HTML Email when working on email marketing campaigns, transactional emails (e

Pros

• g
• Related to: css-for-email, responsive-email-design

Cons

• Specific tradeoffs depend on your use case

Plain Text Email

Developers should use plain text email for transactional emails (e

Pros

• g
• Related to: email-marketing, smtp

Cons

• Specific tradeoffs depend on your use case

The Verdict

Use HTML Email if: You want g and can live with specific tradeoffs depend on your use case.

Use Plain Text Email if: You prioritize g over what HTML Email offers.

The Bottom Line

HTML Email wins

Developers should learn HTML Email when working on email marketing campaigns, transactional emails (e