Mailchimp vs Brevo

The friendly face of email marketing that'll nickel-and-dime you as you grow meets email marketing that doesn't make you want to scream into the void, with a side of automation that actually works. Here's our take.

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

Brevo

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.

Pros

• Free tier with up to 300 emails/day and basic automation
• Intuitive drag-and-drop email builder with responsive templates
• Built-in CRM and SMS marketing integration
• Powerful automation workflows for onboarding and retention

Cons

• Advanced features like A/B testing and segmentation require higher-tier plans
• Reporting can feel basic compared to more analytics-heavy platforms

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use Brevo if: You prioritize free tier with up to 300 emails/day and basic automation over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.