Mailchimp vs ConvertKit

The friendly face of email marketing that'll nickel-and-dime you as you grow meets email marketing for creators who'd rather write code than newsletters, but still need to get paid. Here's our take.

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

ConvertKit

Email marketing for creators who'd rather write code than newsletters, but still need to get paid.

Pros

• Creator-focused features like landing pages and email sequences that actually convert
• Simple API and integrations for developers to automate workflows
• Transparent pricing with no hidden fees for subscriber tiers

Cons

• Limited design customization compared to tools like Mailchimp
• Can get pricey for large audiences, though still cheaper than enterprise options

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use ConvertKit if: You prioritize creator-focused features like landing pages and email sequences that actually convert over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.