Mailchimp vs HubSpot

The friendly face of email marketing that'll nickel-and-dime you as you grow meets the all-in-one crm that wants to do everything, so you don't have to juggle a dozen tools—just one massive subscription. Here's our take.

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

HubSpot

The all-in-one CRM that wants to do everything, so you don't have to juggle a dozen tools—just one massive subscription.

Pros

• Seamless integration of marketing, sales, and service tools in one platform
• User-friendly interface with drag-and-drop builders for non-technical users
• Powerful automation for lead nurturing and email campaigns
• Free tier available for small businesses to get started

Cons

• Can get expensive quickly as you scale and add more features
• Some advanced customization requires technical know-how or premium plans

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use HubSpot if: You prioritize seamless integration of marketing, sales, and service tools in one platform over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.