Mailchimp vs SendGrid

The friendly face of email marketing that'll nickel-and-dime you as you grow meets the email delivery workhorse that makes sending transactional emails feel like a breeze, until you hit the pricing wall. Here's our take.

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

SendGrid

The email delivery workhorse that makes sending transactional emails feel like a breeze, until you hit the pricing wall.

Pros

• Scalable
• Marketing + transactional
• Mature
• Reliable deliverability with strong inbox placement rates
• Easy-to-use APIs and SMTP integration for quick setup
• Comprehensive analytics and tracking tools for email performance

Cons

• Clunky UI
• Support issues
• Twilio complexity
• Pricing can escalate quickly with high email volumes
• Limited customization options for advanced email workflows

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use SendGrid if: You prioritize scalable over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.