Mixpanel vs Plausible

The go-to for product analytics, if you can stomach the price tag and the occasional data swamp meets google analytics for people who hate tracking, complexity, and privacy violations. Here's our take.

Mixpanel

Nice Pick

The go-to for product analytics, if you can stomach the price tag and the occasional data swamp.

Pros

• Powerful event-based tracking for granular user behavior insights
• Intuitive funnels and retention reports that make sense to non-technical teams
• Real-time data updates so you're not waiting hours for insights
• Strong segmentation capabilities for targeting specific user cohorts

Cons

• Pricing can skyrocket quickly as your event volume grows
• Implementation can get messy without strict governance, leading to data bloat

Plausible

Google Analytics for people who hate tracking, complexity, and privacy violations.

Pros

• Privacy-first
• No cookies
• Simple UI
• EU-hosted option
• Privacy-first design with no cookies or personal data collection
• Lightweight and fast, adding minimal load to your site
• Simple, intuitive dashboard that shows exactly what you need
• Open-source and transparent, so you can self-host or audit the code

Cons

• Less detailed
• No funnels
• Pricier for high traffic
• Limited advanced features compared to giants like Google Analytics
• Smaller ecosystem and fewer integrations with other tools

The Verdict

Use Mixpanel if: You want powerful event-based tracking for granular user behavior insights and can live with pricing can skyrocket quickly as your event volume grows.

Use Plausible if: You prioritize privacy-first over what Mixpanel offers.

The Bottom Line

Mixpanel wins

The go-to for product analytics, if you can stomach the price tag and the occasional data swamp.