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Quasi-Experimental Designs vs Correlational Research

Developers should learn quasi-experimental designs when working on data science, analytics, or research projects that require evaluating the impact of interventions, policies, or features without the ability to conduct randomized controlled trials meets developers should learn correlational research when working in data science, analytics, or user experience (ux) roles to analyze relationships in datasets, such as between user behavior and app performance metrics. Here's our take.

🧊Nice Pick

Quasi-Experimental Designs

Developers should learn quasi-experimental designs when working on data science, analytics, or research projects that require evaluating the impact of interventions, policies, or features without the ability to conduct randomized controlled trials

Quasi-Experimental Designs

Nice Pick

Developers should learn quasi-experimental designs when working on data science, analytics, or research projects that require evaluating the impact of interventions, policies, or features without the ability to conduct randomized controlled trials

Pros

  • +For example, in A/B testing where random assignment is limited, or in observational studies analyzing user behavior changes after a software update
  • +Related to: experimental-design, causal-inference

Cons

  • -Specific tradeoffs depend on your use case

Correlational Research

Developers should learn correlational research when working in data science, analytics, or user experience (UX) roles to analyze relationships in datasets, such as between user behavior and app performance metrics

Pros

  • +It is useful for identifying trends, informing feature development, and making data-driven decisions in product design or A/B testing scenarios
  • +Related to: statistical-analysis, data-science

Cons

  • -Specific tradeoffs depend on your use case

The Verdict

Use Quasi-Experimental Designs if: You want for example, in a/b testing where random assignment is limited, or in observational studies analyzing user behavior changes after a software update and can live with specific tradeoffs depend on your use case.

Use Correlational Research if: You prioritize it is useful for identifying trends, informing feature development, and making data-driven decisions in product design or a/b testing scenarios over what Quasi-Experimental Designs offers.

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The Bottom Line
Quasi-Experimental Designs wins

Developers should learn quasi-experimental designs when working on data science, analytics, or research projects that require evaluating the impact of interventions, policies, or features without the ability to conduct randomized controlled trials

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