SEO Copywriting vs General Copywriting

Developers should learn SEO copywriting when creating technical documentation, blog posts, or marketing content for websites, as it enhances discoverability and user engagement meets developers should learn general copywriting to enhance their ability to communicate technical concepts clearly in documentation, user interfaces, and marketing materials, which improves user experience and product adoption. Here's our take.

SEO Copywriting

Nice Pick

Developers should learn SEO copywriting when creating technical documentation, blog posts, or marketing content for websites, as it enhances discoverability and user engagement

Pros

• It's crucial for roles involving content management systems, developer advocacy, or product documentation to ensure content reaches the intended audience effectively
• Related to: content-marketing, technical-writing

Cons

• Specific tradeoffs depend on your use case

General Copywriting

Developers should learn general copywriting to enhance their ability to communicate technical concepts clearly in documentation, user interfaces, and marketing materials, which improves user experience and product adoption

Pros

• It is particularly useful for writing effective commit messages, API documentation, blog posts, and product descriptions, helping bridge the gap between technical and non-technical stakeholders
• Related to: technical-writing, content-strategy

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. SEO Copywriting is a methodology while General Copywriting is a concept. We picked SEO Copywriting based on overall popularity, but your choice depends on what you're building.

The Bottom Line

SEO Copywriting wins

Based on overall popularity. SEO Copywriting is more widely used, but General Copywriting excels in its own space.