Social Login vs Email Magic Link
Developers should implement Social Login to improve user onboarding and retention, as it simplifies registration and login, which can increase conversion rates and reduce abandonment meets developers should implement email magic link for applications where user convenience and security are priorities, such as in saas platforms, e-commerce sites, or collaborative tools. Here's our take.
Social Login
Developers should implement Social Login to improve user onboarding and retention, as it simplifies registration and login, which can increase conversion rates and reduce abandonment
Social Login
Nice PickDevelopers should implement Social Login to improve user onboarding and retention, as it simplifies registration and login, which can increase conversion rates and reduce abandonment
Pros
- +It is particularly useful for consumer-facing applications, e-commerce sites, and platforms where quick access is prioritized, as it minimizes password fatigue and enhances security by leveraging trusted providers
- +Related to: oauth, openid-connect
Cons
- -Specific tradeoffs depend on your use case
Email Magic Link
Developers should implement Email Magic Link for applications where user convenience and security are priorities, such as in SaaS platforms, e-commerce sites, or collaborative tools
Pros
- +It's ideal for reducing friction during sign-up or login processes, especially for infrequent users who might forget passwords, and helps comply with security best practices by minimizing password storage and exposure
- +Related to: authentication, jwt-tokens
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use Social Login if: You want it is particularly useful for consumer-facing applications, e-commerce sites, and platforms where quick access is prioritized, as it minimizes password fatigue and enhances security by leveraging trusted providers and can live with specific tradeoffs depend on your use case.
Use Email Magic Link if: You prioritize it's ideal for reducing friction during sign-up or login processes, especially for infrequent users who might forget passwords, and helps comply with security best practices by minimizing password storage and exposure over what Social Login offers.
Developers should implement Social Login to improve user onboarding and retention, as it simplifies registration and login, which can increase conversion rates and reduce abandonment
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