Technical Marketing vs Technical Writing

Developers should learn technical marketing to enhance their career prospects in roles like developer advocacy, product marketing, or technical content creation, especially in tech companies where understanding both code and customer needs is crucial meets developers should learn technical writing to improve collaboration, reduce support costs, and enhance product adoption by creating documentation that helps users and other developers understand and use their software efficiently. Here's our take.

Technical Marketing

Nice Pick

Developers should learn technical marketing to enhance their career prospects in roles like developer advocacy, product marketing, or technical content creation, especially in tech companies where understanding both code and customer needs is crucial

Pros

• It is used when launching new APIs, developer tools, or software products to craft compelling messaging, documentation, and demos that resonate with technical users
• Related to: content-creation, developer-advocacy

Cons

• Specific tradeoffs depend on your use case

Technical Writing

Developers should learn technical writing to improve collaboration, reduce support costs, and enhance product adoption by creating documentation that helps users and other developers understand and use their software efficiently

Pros

• It is particularly valuable in roles involving open-source projects, API development, or when working in teams where clear communication of technical details is critical for success
• Related to: api-documentation, user-manuals

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Technical Marketing is a methodology while Technical Writing is a concept. We picked Technical Marketing based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Technical Marketing wins

Based on overall popularity. Technical Marketing is more widely used, but Technical Writing excels in its own space.