Amazon SES vs Mailchimp

AWS's email cannon: powerful for bulk blasts, but good luck navigating the pricing maze meets the friendly face of email marketing that'll nickel-and-dime you as you grow. Here's our take.

Amazon SES

AWS's email cannon: powerful for bulk blasts, but good luck navigating the pricing maze.

Pros

• Highly scalable and reliable for sending millions of emails
• Integrates seamlessly with other AWS services like S3 and Lambda
• Built-in bounce handling and feedback loops improve deliverability

Cons

• Complex pricing structure with hidden costs for attachments and data transfer
• Steep learning curve for beginners, especially with AWS console navigation

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use Amazon SES if: You prioritize highly scalable and reliable for sending millions of emails over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.