Amazon SES
Amazon Simple Email Service (SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails. It provides a reliable, scalable infrastructure for sending bulk emails while managing deliverability, reputation, and compliance with email standards. SES integrates with other AWS services and offers features like email analytics, bounce handling, and feedback loops.
Developers should use Amazon SES when building applications that require sending large volumes of emails, such as user registration confirmations, password resets, newsletters, or automated notifications. It is particularly valuable for ensuring high deliverability rates, managing email reputation, and complying with anti-spam regulations like CAN-SPAM and GDPR. SES is cost-effective for startups and enterprises alike, with pay-as-you-go pricing and seamless integration into AWS ecosystems.
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