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App Store Connect vs Microsoft Store

Developers should learn App Store Connect when building apps for Apple platforms, as it is mandatory for publishing to the App Store and essential for app distribution, monetization, and user engagement meets developers should learn to use and publish on microsoft store when building universal windows platform (uwp) apps, progressive web apps (pwas), or traditional desktop applications for windows, as it offers a trusted distribution channel with built-in security, monetization options, and access to millions of users. Here's our take.

🧊Nice Pick

App Store Connect

Developers should learn App Store Connect when building apps for Apple platforms, as it is mandatory for publishing to the App Store and essential for app distribution, monetization, and user engagement

App Store Connect

Nice Pick

Developers should learn App Store Connect when building apps for Apple platforms, as it is mandatory for publishing to the App Store and essential for app distribution, monetization, and user engagement

Pros

  • +Specific use cases include submitting app updates, configuring app store listings, managing TestFlight beta testing, analyzing sales and download metrics, and handling app store optimization (ASO) to improve visibility
  • +Related to: ios-development, swift

Cons

  • -Specific tradeoffs depend on your use case

Microsoft Store

Developers should learn to use and publish on Microsoft Store when building Universal Windows Platform (UWP) apps, Progressive Web Apps (PWAs), or traditional desktop applications for Windows, as it offers a trusted distribution channel with built-in security, monetization options, and access to millions of users

Pros

  • +It is particularly useful for apps targeting consumer or business audiences on Windows devices, including PCs, tablets, and Xbox consoles, and simplifies deployment compared to manual installations
  • +Related to: universal-windows-platform, progressive-web-apps

Cons

  • -Specific tradeoffs depend on your use case

The Verdict

Use App Store Connect if: You want specific use cases include submitting app updates, configuring app store listings, managing testflight beta testing, analyzing sales and download metrics, and handling app store optimization (aso) to improve visibility and can live with specific tradeoffs depend on your use case.

Use Microsoft Store if: You prioritize it is particularly useful for apps targeting consumer or business audiences on windows devices, including pcs, tablets, and xbox consoles, and simplifies deployment compared to manual installations over what App Store Connect offers.

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The Bottom Line
App Store Connect wins

Developers should learn App Store Connect when building apps for Apple platforms, as it is mandatory for publishing to the App Store and essential for app distribution, monetization, and user engagement

Disagree with our pick? nice@nicepick.dev