App Store Connect
App Store Connect is a web-based platform provided by Apple for developers to manage and distribute their iOS, iPadOS, macOS, watchOS, and tvOS apps on the App Store. It allows developers to submit apps for review, manage metadata, view analytics, handle in-app purchases, and respond to customer reviews. The platform serves as the central hub for all aspects of app lifecycle management on Apple's ecosystem.
Developers should learn App Store Connect when building apps for Apple platforms, as it is mandatory for publishing to the App Store and essential for app distribution, monetization, and user engagement. Specific use cases include submitting app updates, configuring app store listings, managing TestFlight beta testing, analyzing sales and download metrics, and handling app store optimization (ASO) to improve visibility.