App Store Optimization
App Store Optimization (ASO) is a process of optimizing mobile applications to rank higher in app store search results and increase visibility to potential users. It involves techniques like keyword optimization, compelling app titles and descriptions, high-quality screenshots and videos, and managing user reviews and ratings. The goal is to drive more organic downloads and improve conversion rates from app store listings.
Developers should learn ASO when building and publishing mobile apps, as it directly impacts app discoverability and user acquisition without paid advertising. It's crucial for indie developers and companies aiming to maximize organic growth, especially in competitive app markets like iOS App Store and Google Play Store. ASO helps improve app visibility, attract relevant users, and boost download rates, which can lead to higher revenue and user retention.