App Store Optimization vs Influencer Marketing
Developers should learn ASO when building and publishing mobile apps, as it directly impacts app discoverability and user acquisition without paid advertising meets developers should learn about influencer marketing when building or marketing digital products, apps, or tech services, as it can help in user acquisition, community building, and product launches by tapping into existing audiences. Here's our take.
App Store Optimization
Developers should learn ASO when building and publishing mobile apps, as it directly impacts app discoverability and user acquisition without paid advertising
App Store Optimization
Nice PickDevelopers should learn ASO when building and publishing mobile apps, as it directly impacts app discoverability and user acquisition without paid advertising
Pros
- +It's crucial for indie developers and companies aiming to maximize organic growth, especially in competitive app markets like iOS App Store and Google Play Store
- +Related to: mobile-app-development, keyword-research
Cons
- -Specific tradeoffs depend on your use case
Influencer Marketing
Developers should learn about influencer marketing when building or marketing digital products, apps, or tech services, as it can help in user acquisition, community building, and product launches by tapping into existing audiences
Pros
- +It is particularly useful for B2C tech products, SaaS tools, or mobile apps where social proof and word-of-mouth are critical for growth
- +Related to: social-media-marketing, content-marketing
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use App Store Optimization if: You want it's crucial for indie developers and companies aiming to maximize organic growth, especially in competitive app markets like ios app store and google play store and can live with specific tradeoffs depend on your use case.
Use Influencer Marketing if: You prioritize it is particularly useful for b2c tech products, saas tools, or mobile apps where social proof and word-of-mouth are critical for growth over what App Store Optimization offers.
Developers should learn ASO when building and publishing mobile apps, as it directly impacts app discoverability and user acquisition without paid advertising
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