BIMI vs DomainKeys Identified Mail

Developers should implement BIMI when building or maintaining email systems for organizations that want to improve email deliverability, brand visibility, and security against phishing attacks meets developers should implement dkim when building or managing email systems to enhance security and deliverability. Here's our take.

BIMI

Nice Pick

Developers should implement BIMI when building or maintaining email systems for organizations that want to improve email deliverability, brand visibility, and security against phishing attacks

Pros

• It's particularly useful for marketing teams, customer service platforms, and any business sending transactional emails where brand trust is critical
• Related to: dmarc, spf

Cons

• Specific tradeoffs depend on your use case

DomainKeys Identified Mail

Developers should implement DKIM when building or managing email systems to enhance security and deliverability

Pros

• It is crucial for applications that send transactional emails (e
• Related to: email-authentication, spf

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. BIMI is a methodology while DomainKeys Identified Mail is a concept. We picked BIMI based on overall popularity, but your choice depends on what you're building.

The Bottom Line

BIMI wins

Based on overall popularity. BIMI is more widely used, but DomainKeys Identified Mail excels in its own space.