BIMI
BIMI (Brand Indicators for Message Identification) is an email authentication standard that allows organizations to display their logo next to authenticated emails in supporting email clients. It builds on existing email authentication protocols like DMARC to verify sender identity and provide a visual brand indicator. This helps recipients quickly identify legitimate emails from trusted senders, enhancing brand recognition and trust.
Developers should implement BIMI when building or maintaining email systems for organizations that want to improve email deliverability, brand visibility, and security against phishing attacks. It's particularly useful for marketing teams, customer service platforms, and any business sending transactional emails where brand trust is critical. By requiring DMARC enforcement, BIMI also encourages stronger email authentication practices.