Brevo vs Klaviyo

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works meets email marketing that actually makes your e-commerce store money, not just spams inboxes. Here's our take.

Brevo

Nice Pick

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.

Pros

• Free tier with up to 300 emails/day and basic automation
• Intuitive drag-and-drop email builder with responsive templates
• Built-in CRM and SMS marketing integration
• Powerful automation workflows for onboarding and retention

Cons

• Advanced features like A/B testing and segmentation require higher-tier plans
• Reporting can feel basic compared to more analytics-heavy platforms

Klaviyo

Email marketing that actually makes your e-commerce store money, not just spams inboxes.

Pros

• Deep e-commerce integrations with Shopify, Magento, and WooCommerce for seamless data syncing
• Powerful segmentation based on purchase history, browsing behavior, and customer lifetime value
• Automated flows for abandoned carts, welcome series, and post-purchase follow-ups that drive revenue
• Predictive analytics to identify high-value customers and churn risks before they leave

Cons

• Pricing scales aggressively with contact list size, making it expensive for large audiences
• Can feel overwhelming for beginners with its myriad of features and customization options
• Limited A/B testing capabilities compared to dedicated email optimization tools

The Verdict

Use Brevo if: You want free tier with up to 300 emails/day and basic automation and can live with advanced features like a/b testing and segmentation require higher-tier plans.

Use Klaviyo if: You prioritize deep e-commerce integrations with shopify, magento, and woocommerce for seamless data syncing over what Brevo offers.

The Bottom Line

Brevo wins

Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.