Email Marketing

Klaviyo

Klaviyo is a customer data platform and marketing automation tool designed for e-commerce businesses. It enables companies to collect, analyze, and leverage customer data to create personalized email, SMS, and web push marketing campaigns. The platform integrates with e-commerce platforms like Shopify and Magento to automate workflows based on customer behavior.

Also known as: Klaviyo Marketing, Klaviyo CDP, Klaviyo Automation, Klaviyo Platform, Klaviyo ESP

🧊Why learn Klaviyo?

Developers should learn Klaviyo when building or maintaining e-commerce applications that require advanced marketing automation and customer segmentation. It's particularly useful for implementing personalized email flows (e.g., abandoned cart reminders, post-purchase follow-ups) and integrating with e-commerce APIs to sync customer data. Use cases include setting up automated triggers, creating custom segments, and developing integrations for data synchronization.

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Compare Klaviyo

Klaviyo vs Mailchimp→Klaviyo vs Hubspot→Klaviyo vs Braze→

Learning Resources

Klaviyo Developer Documentation

Klaviyo Academy Courses

Klaviyo API Tutorial on YouTube

Building E-commerce Integrations with Klaviyo

Related Tools

Shopify Email Marketing Customer Data Platform Marketing Automation E Commerce Integration

Alternatives to Klaviyo

Mailchimp Hubspot Braze

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