Best Email Marketing (2025)
Ranked picks for email marketing. No "it depends."
🧊Nice Pick
Mailchimp
The friendly face of email marketing that'll nickel-and-dime you as you grow.
Full Rankings
#1
Details →Mailchimp
Nice PickThe friendly face of email marketing that'll nickel-and-dime you as you grow.
Pros
- +Intuitive drag-and-drop editor for quick campaign creation
- +Robust audience segmentation and automation workflows
- +All-in-one platform with landing pages and e-commerce integrations
Cons
- -Pricing tiers can get steep as your subscriber list expands
- -Limited advanced customization compared to more developer-focused tools
Email marketing that doesn't make you want to scream into the void, with a side of automation that actually works.
Pros
- +Free tier with up to 300 emails/day and basic automation
- +Intuitive drag-and-drop email builder with responsive templates
- +Built-in CRM and SMS marketing integration
- +Powerful automation workflows for onboarding and retention
Cons
- -Advanced features like A/B testing and segmentation require higher-tier plans
- -Reporting can feel basic compared to more analytics-heavy platforms
Compare:vs Mailchimp
Email marketing that actually makes your e-commerce store money, not just spams inboxes.
Pros
- +Deep e-commerce integrations with Shopify, Magento, and WooCommerce for seamless data syncing
- +Powerful segmentation based on purchase history, browsing behavior, and customer lifetime value
- +Automated flows for abandoned carts, welcome series, and post-purchase follow-ups that drive revenue
- +Predictive analytics to identify high-value customers and churn risks before they leave
Cons
- -Pricing scales aggressively with contact list size, making it expensive for large audiences
- -Can feel overwhelming for beginners with its myriad of features and customization options
- -Limited A/B testing capabilities compared to dedicated email optimization tools
Email marketing for creators who'd rather write code than newsletters, but still need to get paid.
Pros
- +Creator-focused features like landing pages and email sequences that actually convert
- +Simple API and integrations for developers to automate workflows
- +Transparent pricing with no hidden fees for subscriber tiers
Cons
- -Limited design customization compared to tools like Mailchimp
- -Can get pricey for large audiences, though still cheaper than enterprise options
Head-to-head comparisons
Missing a tool?
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