Klaviyo vs ConvertKit

Email marketing that actually makes your e-commerce store money, not just spams inboxes meets email marketing for creators who'd rather write code than newsletters, but still need to get paid. Here's our take.

Klaviyo

Nice Pick

Email marketing that actually makes your e-commerce store money, not just spams inboxes.

Pros

• Deep e-commerce integrations with Shopify, Magento, and WooCommerce for seamless data syncing
• Powerful segmentation based on purchase history, browsing behavior, and customer lifetime value
• Automated flows for abandoned carts, welcome series, and post-purchase follow-ups that drive revenue
• Predictive analytics to identify high-value customers and churn risks before they leave

Cons

• Pricing scales aggressively with contact list size, making it expensive for large audiences
• Can feel overwhelming for beginners with its myriad of features and customization options
• Limited A/B testing capabilities compared to dedicated email optimization tools

ConvertKit

Email marketing for creators who'd rather write code than newsletters, but still need to get paid.

Pros

• Creator-focused features like landing pages and email sequences that actually convert
• Simple API and integrations for developers to automate workflows
• Transparent pricing with no hidden fees for subscriber tiers

Cons

• Limited design customization compared to tools like Mailchimp
• Can get pricey for large audiences, though still cheaper than enterprise options

The Verdict

Use Klaviyo if: You want deep e-commerce integrations with shopify, magento, and woocommerce for seamless data syncing and can live with pricing scales aggressively with contact list size, making it expensive for large audiences.

Use ConvertKit if: You prioritize creator-focused features like landing pages and email sequences that actually convert over what Klaviyo offers.

The Bottom Line

Klaviyo wins

Email marketing that actually makes your e-commerce store money, not just spams inboxes.