Mailchimp vs Klaviyo

The friendly face of email marketing that'll nickel-and-dime you as you grow meets email marketing that actually makes your e-commerce store money, not just spams inboxes. Here's our take.

Mailchimp

Nice Pick

The friendly face of email marketing that'll nickel-and-dime you as you grow.

Pros

• Intuitive drag-and-drop editor for quick campaign creation
• Robust audience segmentation and automation workflows
• All-in-one platform with landing pages and e-commerce integrations

Cons

• Pricing tiers can get steep as your subscriber list expands
• Limited advanced customization compared to more developer-focused tools

Klaviyo

Email marketing that actually makes your e-commerce store money, not just spams inboxes.

Pros

• Deep e-commerce integrations with Shopify, Magento, and WooCommerce for seamless data syncing
• Powerful segmentation based on purchase history, browsing behavior, and customer lifetime value
• Automated flows for abandoned carts, welcome series, and post-purchase follow-ups that drive revenue
• Predictive analytics to identify high-value customers and churn risks before they leave

Cons

• Pricing scales aggressively with contact list size, making it expensive for large audiences
• Can feel overwhelming for beginners with its myriad of features and customization options
• Limited A/B testing capabilities compared to dedicated email optimization tools

The Verdict

Use Mailchimp if: You want intuitive drag-and-drop editor for quick campaign creation and can live with pricing tiers can get steep as your subscriber list expands.

Use Klaviyo if: You prioritize deep e-commerce integrations with shopify, magento, and woocommerce for seamless data syncing over what Mailchimp offers.

The Bottom Line

Mailchimp wins

The friendly face of email marketing that'll nickel-and-dime you as you grow.