Braze
Braze is a customer engagement platform that enables businesses to orchestrate personalized marketing campaigns across multiple channels, including email, push notifications, in-app messages, and SMS. It provides tools for audience segmentation, automation, analytics, and real-time messaging to enhance user retention and drive conversions. The platform is designed for mobile-first and web applications, integrating with various data sources to deliver contextually relevant experiences.
Developers should learn Braze when building or maintaining applications that require sophisticated customer communication and marketing automation, such as e-commerce, media, or SaaS products. It is particularly useful for implementing personalized user journeys, A/B testing campaigns, and leveraging real-time data to improve engagement metrics. Using Braze can streamline the technical implementation of marketing features, reducing the need for custom-built solutions.