Customer Relationship Management
Customer Relationship Management (CRM) is a technology platform that helps businesses manage interactions with current and potential customers. It centralizes customer data, tracks communication history, and automates sales, marketing, and customer service processes to improve relationships and drive growth. Modern CRM systems often include analytics, AI features, and integration capabilities with other business tools.
Developers should learn CRM when building or integrating business applications that require customer data management, sales automation, or customer support features. It's essential for roles in enterprise software, SaaS products, or e-commerce platforms where tracking customer journeys, managing leads, and analyzing customer behavior are critical. Knowledge of CRM APIs and customization is valuable for creating tailored solutions that enhance customer engagement and operational efficiency.