Klaviyo vs HubSpot

Email marketing that actually makes your e-commerce store money, not just spams inboxes meets the all-in-one crm that wants to do everything, so you don't have to juggle a dozen tools—just one massive subscription. Here's our take.

Klaviyo

Nice Pick

Email marketing that actually makes your e-commerce store money, not just spams inboxes.

Pros

• Deep e-commerce integrations with Shopify, Magento, and WooCommerce for seamless data syncing
• Powerful segmentation based on purchase history, browsing behavior, and customer lifetime value
• Automated flows for abandoned carts, welcome series, and post-purchase follow-ups that drive revenue
• Predictive analytics to identify high-value customers and churn risks before they leave

Cons

• Pricing scales aggressively with contact list size, making it expensive for large audiences
• Can feel overwhelming for beginners with its myriad of features and customization options
• Limited A/B testing capabilities compared to dedicated email optimization tools

HubSpot

The all-in-one CRM that wants to do everything, so you don't have to juggle a dozen tools—just one massive subscription.

Pros

• Seamless integration of marketing, sales, and service tools in one platform
• User-friendly interface with drag-and-drop builders for non-technical users
• Powerful automation for lead nurturing and email campaigns
• Free tier available for small businesses to get started

Cons

• Can get expensive quickly as you scale and add more features
• Some advanced customization requires technical know-how or premium plans

The Verdict

Use Klaviyo if: You want deep e-commerce integrations with shopify, magento, and woocommerce for seamless data syncing and can live with pricing scales aggressively with contact list size, making it expensive for large audiences.

Use HubSpot if: You prioritize seamless integration of marketing, sales, and service tools in one platform over what Klaviyo offers.

The Bottom Line

Klaviyo wins

Email marketing that actually makes your e-commerce store money, not just spams inboxes.