Customer Conversion vs Customer Retention

Developers should learn about customer conversion to build effective digital products that drive business outcomes, such as by optimizing user interfaces, implementing analytics, or integrating with marketing tools meets developers should understand customer retention to build software that fosters long-term user engagement, which is critical for subscription-based models (e. Here's our take.

Customer Conversion

Nice Pick

Developers should learn about customer conversion to build effective digital products that drive business outcomes, such as by optimizing user interfaces, implementing analytics, or integrating with marketing tools

Pros

• It's essential for roles in product development, growth engineering, or when working on e-commerce platforms, landing pages, or apps where user engagement directly impacts revenue
• Related to: a-b-testing, analytics

Cons

• Specific tradeoffs depend on your use case

Customer Retention

Developers should understand customer retention to build software that fosters long-term user engagement, which is critical for subscription-based models (e

Pros

• g
• Related to: customer-acquisition, user-experience-design

Cons

• Specific tradeoffs depend on your use case

The Verdict

Use Customer Conversion if: You want it's essential for roles in product development, growth engineering, or when working on e-commerce platforms, landing pages, or apps where user engagement directly impacts revenue and can live with specific tradeoffs depend on your use case.

Use Customer Retention if: You prioritize g over what Customer Conversion offers.

The Bottom Line

Customer Conversion wins

Developers should learn about customer conversion to build effective digital products that drive business outcomes, such as by optimizing user interfaces, implementing analytics, or integrating with marketing tools