Customer Conversion
Customer conversion is a business and marketing concept that refers to the process of turning potential customers (leads or prospects) into paying customers or achieving a desired action, such as a purchase, sign-up, or download. It involves strategies and metrics to optimize the user journey from initial awareness to final transaction, often measured by conversion rates. This concept is critical in e-commerce, SaaS, and digital marketing to drive revenue and growth.
Developers should learn about customer conversion to build effective digital products that drive business outcomes, such as by optimizing user interfaces, implementing analytics, or integrating with marketing tools. It's essential for roles in product development, growth engineering, or when working on e-commerce platforms, landing pages, or apps where user engagement directly impacts revenue. Understanding conversion helps in A/B testing, funnel analysis, and improving user experience to increase sales or user acquisition.