Lead Generation
Lead generation is a marketing and sales methodology focused on identifying and cultivating potential customers (leads) for a business's products or services. It involves strategies and tactics to attract prospects, capture their contact information, and nurture them through the sales funnel. This process is critical for driving business growth by converting interested individuals into paying customers.
Developers should learn lead generation when building or marketing software products, SaaS platforms, or tech services to acquire users and customers effectively. It's essential for roles in product management, growth hacking, or startup environments where understanding customer acquisition directly impacts business success. Key use cases include implementing sign-up forms, analytics tracking, CRM integrations, and automated email campaigns to convert website visitors into leads.