Sales Funnel
A sales funnel is a conceptual model that visualizes the customer journey from initial awareness of a product or service to the final purchase decision. It represents the stages potential customers go through, typically including awareness, interest, consideration, intent, evaluation, and purchase, helping businesses understand and optimize conversion rates. This framework is widely used in marketing, sales, and business development to track leads, identify bottlenecks, and improve strategies for customer acquisition and retention.
Developers should learn about sales funnels when building or integrating systems for customer relationship management (CRM), marketing automation, e-commerce platforms, or analytics tools, as it provides a foundational structure for tracking user interactions and conversions. Understanding this concept is crucial for implementing features like lead scoring, email marketing workflows, A/B testing, and data visualization dashboards that align with business goals, especially in startups, SaaS companies, or any tech-driven sales environment.