Flywheel Model
The Flywheel Model is a business and growth strategy concept that visualizes how small, consistent efforts can build momentum over time, leading to significant outcomes. It emphasizes creating a self-reinforcing cycle where initial inputs generate outputs that feed back into the system, accelerating growth without proportional increases in effort. This model is often applied in marketing, product development, and organizational change to drive sustainable progress.
Developers should learn the Flywheel Model to understand how iterative improvements in software, user experience, or team processes can compound into major successes, such as in agile development or growth hacking. It is particularly useful for building scalable systems, optimizing feedback loops in DevOps, or designing products that encourage user engagement and retention, like in SaaS platforms. By applying this concept, teams can focus on creating virtuous cycles that reduce friction and enhance efficiency over time.