Customer Personas vs Jobs To Be Done
Developers should learn and use customer personas when building software or digital products to ensure features and interfaces meet actual user requirements, reducing wasted effort and improving adoption rates meets developers should learn jtbd when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat. Here's our take.
Customer Personas
Developers should learn and use customer personas when building software or digital products to ensure features and interfaces meet actual user requirements, reducing wasted effort and improving adoption rates
Customer Personas
Nice PickDevelopers should learn and use customer personas when building software or digital products to ensure features and interfaces meet actual user requirements, reducing wasted effort and improving adoption rates
Pros
- +It is particularly valuable in agile and user-centered design processes, such as during sprint planning, user story creation, or A/B testing, to prioritize development tasks that address real user problems
- +Related to: user-research, user-centered-design
Cons
- -Specific tradeoffs depend on your use case
Jobs To Be Done
Developers should learn JTBD when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat
Pros
- +It is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals
- +Related to: user-research, product-management
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use Customer Personas if: You want it is particularly valuable in agile and user-centered design processes, such as during sprint planning, user story creation, or a/b testing, to prioritize development tasks that address real user problems and can live with specific tradeoffs depend on your use case.
Use Jobs To Be Done if: You prioritize it is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals over what Customer Personas offers.
Developers should learn and use customer personas when building software or digital products to ensure features and interfaces meet actual user requirements, reducing wasted effort and improving adoption rates
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