Jobs To Be Done
Jobs To Be Done (JTBD) is a framework for understanding customer needs by focusing on the 'jobs' or tasks customers are trying to accomplish, rather than their demographics or product features. It helps identify the underlying motivations and contexts that drive customer decisions, enabling more effective product development and marketing. The approach emphasizes that customers 'hire' products or services to get specific jobs done in their lives.
Developers should learn JTBD when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat. It is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals. Use cases include designing new features, conducting user research, and creating marketing strategies that resonate with target audiences.