Customer Value Journey vs Jobs To Be Done
Developers should learn this methodology when building customer-facing applications, marketing tools, or analytics platforms to ensure user-centric design and data-driven decision-making meets developers should learn jtbd when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat. Here's our take.
Customer Value Journey
Developers should learn this methodology when building customer-facing applications, marketing tools, or analytics platforms to ensure user-centric design and data-driven decision-making
Customer Value Journey
Nice PickDevelopers should learn this methodology when building customer-facing applications, marketing tools, or analytics platforms to ensure user-centric design and data-driven decision-making
Pros
- +It is particularly useful in roles involving product management, UX/UI design, or growth hacking, as it helps align technical features with business goals and customer needs, such as reducing churn or increasing conversion rates
- +Related to: customer-experience-design, user-journey-mapping
Cons
- -Specific tradeoffs depend on your use case
Jobs To Be Done
Developers should learn JTBD when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat
Pros
- +It is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals
- +Related to: user-research, product-management
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use Customer Value Journey if: You want it is particularly useful in roles involving product management, ux/ui design, or growth hacking, as it helps align technical features with business goals and customer needs, such as reducing churn or increasing conversion rates and can live with specific tradeoffs depend on your use case.
Use Jobs To Be Done if: You prioritize it is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals over what Customer Value Journey offers.
Developers should learn this methodology when building customer-facing applications, marketing tools, or analytics platforms to ensure user-centric design and data-driven decision-making
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