Developer Relations vs Marketing

Developers should learn about Developer Relations to understand how to effectively communicate technical concepts, build community-driven products, or pursue careers in tech evangelism, advocacy, or product management meets developers should learn marketing to better understand user needs, communicate the value of their technical work, and contribute to product success in competitive markets. Here's our take.

Developer Relations

Nice Pick

Developers should learn about Developer Relations to understand how to effectively communicate technical concepts, build community-driven products, or pursue careers in tech evangelism, advocacy, or product management

Pros

• It's particularly useful for roles involving API documentation, open-source projects, or platforms like AWS, Google Cloud, or GitHub, where engaging developers directly drives growth and innovation
• Related to: technical-writing, public-speaking

Cons

• Specific tradeoffs depend on your use case

Marketing

Developers should learn marketing to better understand user needs, communicate the value of their technical work, and contribute to product success in competitive markets

Pros

• It is particularly useful for roles in product development, startup environments, or when building customer-facing applications, as it helps align technical decisions with business goals and user expectations
• Related to: user-research, data-analytics

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Developer Relations is a methodology while Marketing is a concept. We picked Developer Relations based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Developer Relations wins

Based on overall popularity. Developer Relations is more widely used, but Marketing excels in its own space.