Marketing
Marketing is a strategic business discipline focused on identifying, anticipating, and satisfying customer needs and wants through the creation, communication, delivery, and exchange of offerings that have value. It encompasses activities such as market research, branding, advertising, sales, and customer relationship management to drive business growth and profitability. In the context of technology and development, marketing often involves promoting software products, services, or platforms to target audiences.
Developers should learn marketing to better understand user needs, communicate the value of their technical work, and contribute to product success in competitive markets. It is particularly useful for roles in product development, startup environments, or when building customer-facing applications, as it helps align technical decisions with business goals and user expectations. Knowledge of marketing can enhance collaboration with non-technical teams and improve career prospects in leadership or entrepreneurial paths.