Marketing vs Business Development

Developers should learn marketing to better understand user needs, communicate the value of their technical work, and contribute to product success in competitive markets meets developers should learn business development to better understand how their technical work aligns with business goals, enabling them to contribute to product strategy, identify market needs, and communicate effectively with non-technical stakeholders. Here's our take.

Marketing

Nice Pick

Developers should learn marketing to better understand user needs, communicate the value of their technical work, and contribute to product success in competitive markets

Pros

• It is particularly useful for roles in product development, startup environments, or when building customer-facing applications, as it helps align technical decisions with business goals and user expectations
• Related to: user-research, data-analytics

Cons

• Specific tradeoffs depend on your use case

Business Development

Developers should learn Business Development to better understand how their technical work aligns with business goals, enabling them to contribute to product strategy, identify market needs, and communicate effectively with non-technical stakeholders

Pros

• It is particularly useful for those in startup environments, leadership roles, or when building their own products, as it helps in securing resources, partnerships, and customer acquisition
• Related to: sales, marketing

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Marketing is a concept while Business Development is a methodology. We picked Marketing based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Marketing wins

Based on overall popularity. Marketing is more widely used, but Business Development excels in its own space.